Thursday, December 7, 2006

The Number One News Channel of India?

Listen to this article
Listen to this article

Guess What? The No. 1 News Channel in the Country…

…is a Newspaper.

That’s right! Dainik Jagran is the No.1 News channel in India. According to…

The body copy reads that DJ is No.1 source of getting news for India and not flourishing TVCs. Now we know why Jagran exited TV News business. We all know and respect DJ as India’s largest ‘read’ daily but does it mean that you start comparing yourself with TV News Channel? We all know the difference between reading news and watching news. The selection of visual is also shows lack of understanding on the part of creator of the ad. Crashing Twin Towers!!! And DJ printcasted (!?!) even before it appeared on your TV screen. CNN: Are you listening? Stop telecasting news. Start printing DJ instead.

The creative guy who thought about this ad must be a copy writer who must have been fired by some TV News Channel.

Yeh baat kuch hajam nahi hui sir…

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