Sarkari Public Relations & Media 2.0

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In recent issue of Businessworld (11 December 2006), the magazine has compared how Banks are using PR and advertising in order to communicate about their businesses. As expected private & multinational banks are ahead in the race but a real surprise is...any guesses? Surprisingly SBI!

It is indeed an interesting piece for all of us to read.

On the opposite page Ms. Vanita Kohli-Khandekar (author of "The Indian Media Business" - must read for all PR fellows) talks about emergence of Media 2.0 where in the conventional wisdom is challenged. Its all about convergence and reader (or should we say consumer) is the queen.

Try clicking this link. You will have to subscribe to BW Online in order to see the story online: http://www.businessworld.in/issue/market.asp